Fresh MeaningBrand Naming AgencyLos Angeles and Silicon Valley California USA International +1 310 937 3434Home | Contact | Culture | Experience | Expertise | Partners | Perspectives | Resources | Roles | Blog | Twitter |
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Overview | Approach | Brand Naming Portfolio | Company Naming Portfolio | Product Naming Portfolio | Verbal Branding Portfolio | Fees
Your Return On InvestmentOur simple promise is to provide you with the best brand naming and verbal branding services in the world, on time and on budget. We take pride in our unique ability to find or create the language that will bring your brand to life, and to deliver on that promise we invest what we earn in talent and technology, not offices and extras.Our Fixed Fee ProposalOnce we understand the goal of your project, we’ll provide you with a straightforward but comprehensive fixed-fee proposal. You’ll know exactly what you’re getting and how much it will cost.One Month ProjectA typical project takes four weeks, for which our standard fee is USD $12,000. This includes one week of strategy and exploration, two one week rounds of creative with feedback, and one week of evaluation and selection. We may budget for additional weeks if we are naming your new company, if you are targeting more than one market, if your decision-making process is unusually complex, etc.One Week ProjectIf your brand strategy is clear and what you really need is a fresh creative perspective, we can provide you with an extensive set of options for a flat fee of USD $3000 per round.One Day WorkshopIf you’d like to bring your branding team together for a brand naming and/or language session, we can lead a workshop for a fee of USD $1200 per day (including, if appropriate, a prep day and a travel day).Quarterly RetainerIf you have a short-term need for the development of new names, nomenclature, descriptors, brand copy, etc., we may suggest a quarterly retainer arrangement. Our retainer fee is fully negotiable based upon your specific requirements, but USD $24,000 per quarter is typical.Annual RetainerIf you have a long-term need for the development of new names, nomenclature, descriptors, brand copy, etc., we may suggest an annual retainer arrangement. Our retainer fee is fully negotiable based upon your specific requirements, but USD $72,000 per year is typical.Rush ProjectsNaming in a hurry is less than ideal, but we can double, triple or quadruple the resources we devote to your project for a commensurate fee.DiscountsSorry, we don’t discount our services except for non-profit engagements, simultaneous naming projects, and naming agency of record agreements. We believe in being paid what we’re worth -- no more and no less. We do consider equity or payment-in-kind arrangements.OptionsAlthough naming is our bread and butter, we’re equally adept and experienced at every aspect of verbal branding, including message development, tone of voice guidance, descriptor development, linguistic research, linguistic analysis, translation, brand line development, theme line creation, head line creation, tag line creation, strap line creation, blurb writing, etc. We offer all of these services à la carte at our standard agency rate of USD $3,000 per week.ExpensesWe’ll bill you for any project-related expenses we incur at our actual cost. We’ll include a good faith estimate of our expected expenses (travel, respondent recruitment, etc.) on our first invoice and make any appropriate adjustments (up or down) on our final invoice.In The Limelight09/26/11 Repeat Client: Asiana Airlines09/25/11 New Client: Beverage Start-up 09/18/11 New Client: Food Start-up 09/18/11 Repeat Client: William Morris Endeavor 08/24/11 New Client: Diamond 08/15/11 Repeat Client: Exemplis 08/11/11 New Work: Nuance Salma Hayek launches at CVS/Pharmacy nationwide 08/06/11 New Client: City Interactive 08/05/11 New Client: See's Candies 08/01/11 New Client: Polaroid 07/29/11 New Client: The Hallmark Channel 07/16/11 New Work: Vodvil opens in Los Angeles 06/26/11 New Work: Land Alive Kettle Corn launches in Nebraska 06/25/11 New Work: Picturing Science opens at The American Museum of Natural History 05/27/11 Repeat Client: The Phillips Collection 05/05/11 Repeat Client: 20th Century Fox 04/06/11 Repeat Client: Autodesk 03/11/11 New Client: Kumho Tires 01/20/11 Repeat Client: The Kreeger Museum 01/03/11 New Client: One Tree Hill Fresh MeaningBrand Naming ConsultantsCopyright© 2011 Scarcliff Salvador Inc. All rights reserved. All trademarks are the property of their respective owners. |