“A name is a mirror to catch the soul of a thing.”
Susan Brind Morrow
“A good name shines in the dark.”
Swahili Proverb
“I don’t care what they say. London Fog is a great name.”
Robert Morse (as Bertram Cooper) in Mad Men
“In real life, unlike in Shakespeare, the sweetness of the rose depends upon the name it bears. Things are not only what they are. They are, in very important respects, what they seem to be.”